rush edge
Tester vial with red lid on Gucci Rush ad featuring a sultry model and boring red plastic box “bottle.”

Light and lovely and ridiculously fresh, but with an odd plastic-left-in-the-sun note. Peaches in cellophane and patchouli and warm spice, with a hit of wax rose petals and white flowers, ending on a very comforting vetiver.
Projects like a summer garden with vinyl flags and lasts twice as long on clothes than skin.

Pity about the cheap cassette tape bottle, though. That’s just a travesty.

This was the biggest pop song in Italy in 1999.

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