Byredo

ByredoI was determined to visit Byredo while seeing my family in Sweden this year.

Niche perfumery from Stockholm with an Indian influence and a simple streamlined aesthetic? Ja, tack–yes, please!

We looked the address up online, and I was excited to discover the store was on Mäster Samuelsgatan street, across from Happy Socks–though my dad made faces when I mentioned the funky footwear shop. My brother and I had trouble getting there–he led me all over streets at odd angles with amazing names–but just when we were about to give up, we found the flagship perfume shop.

Pulp - ByredoThe store was a little crystal cave. I’m not sure what I was expecting–something bigger, perhaps, or that the founder Ben Gorham, actually would be there, and I could ask him the odd questions that people side-eye until you tell them you’re a writer–but the saleswomen were supermodel gorgeous, and my dress was faded and my shoes scuffed, and I was too intimidated to ask anything of them.

I sniffed Flowerhead, a fresh floral; the new sweet autumn Eleventh Hour; and bought the fig grenade Pulp–my birthday treat to myself–and they gave me a sample of Bal d’Afrique, too.
Each of the Byredo frags have only a few simple notes–a designer trademark–but they come together to create oddly complicated and evocative scents. A lot of fun for an amateur frag-head like me.

We left in a hurry to meet Dad for dinner, no time to shop anywhere else. They gave me Happy Socks for my birthday.

happy socks

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