I was determined to visit Byredo while seeing my family in Sweden this year.
Niche perfumery from Stockholm with an Indian influence and a simple streamlined aesthetic? Ja, tack–yes, please!
We looked the address up online, and I was excited to discover the store was on Mäster Samuelsgatan street, across from Happy Socks–though my dad made faces when I mentioned the funky footwear shop. My brother and I had trouble getting there–he led me all over streets at odd angles with amazing names–but just when we were about to give up, we found the flagship perfume shop.
The store was a little crystal cave. I’m not sure what I was expecting–something bigger, perhaps, or that the founder Ben Gorham, actually would be there, and I could ask him the odd questions that people side-eye until you tell them you’re a writer–but the saleswomen were supermodel gorgeous, and my dress was faded and my shoes scuffed, and I was too intimidated to ask anything of them.
I sniffed Flowerhead, a fresh floral; the new sweet autumn Eleventh Hour; and bought the fig grenade Pulp–my birthday treat to myself–and they gave me a sample of Bal d’Afrique, too.
Each of the Byredo frags have only a few simple notes–a designer trademark–but they come together to create oddly complicated and evocative scents. A lot of fun for an amateur frag-head like me.
We left in a hurry to meet Dad for dinner, no time to shop anywhere else. They gave me Happy Socks for my birthday.